I was thinking of a new ad campaign for Oasis . . . something irreverent that would appeal to its demographic . . . how about a thumping close up of the product with the unforgettable tagline: 'Oasis - Fruit Flavoured Water - Fucking Buy it.' Well it would save all the fuss of a storyboard and some poor chap being humiliated by having to dress up as a potted plant . . . after all . . . advertisers want one thing . . . they want people to buy their stuff.