I've not tried the new Special K Mini-Breaks, but how can a bag of wheaty, oatie, low-cal, low sugar, lumps of nothing, really compete with an extra large packet of full frontal chocolate digestive biscuits? This ad is set in an office environment and we are shown a group of attractive working women sitting at their desks looking professional and well manicured. Unfortunately they are being distracted from their work by saucers of chocolate biscuits and bags of sweets. We see one of these distressed women gently caressing a chocolate biscuit with her finger; her resistance is palpable as she frowns and bites her bottom lip almost drawing blood. None of these women look as though the odd suck on a dunked digestive would do them any harm . . . so why the traumatised torture brought on by the presence of all this sugary snackery? And why are these Mini-Breaks specifically targeting women? Are men impervious to a snack attack during the working day? Do men coyly avoid biscuit temptation whilst being busy and business-like? Do they heck as like . . .
I've never eaten a packet of biscuits or a box of chocolates in one sitting, not ever. I don't have a sweet tooth; too much sugar makes me sick and hyperactive . . . . and I know what's perfect for nibbling on, so I'm much more likely to be found filling myself up on savoury nibbles and salty snacks . . . but not so much that I gag.