Thursday, 25 September 2008

Gucci by Gucci

I’m bothered by the Gucci perfume ad directed by David Lynch. It features a tall willowy blonde who wobbles and waves her way across the screen to the sound of ‘Heart of Glass’ by Blondie, which is a shame because her name is Beverly and she prefers Demis Roussos. Beverly is looking ever so slightly pissed and is finding it difficult to keep in time with the music, this may be because she is concerned about crushing cheese straws into her cream shag pile carpet, or perhaps somebody mean has spiked her Cinzano. There’s something very trippy-drippy-dreamy about this ad that sends me on a colour co-ordinated commercial trip of my own.
Firstly it reminds me of the old Terry’s All Gold ad, which not only lights up Beverly’s face but also her living room and possibly the whole of Greater Manchester. Terry’s All Gold blends into the Egyptian pyramids of Benson and Hedges, from here a Camel leads me to the secret of the Black Magic box, which transforms itself into a glossy jet black pack of JPS. Back at Beverly’s soiree, an SAS man arrives in a silver Lotus Élan; James Bond style, he scales the walls of Beverly’s bungalow because he’s heard that Beverly loves Milk Tray, especially the coffee creams. He spies Beverly standing by her window wearing nothing more than a negligee of purple silk, cut to perfection. He waits in eager anticipation as he’s hoping to strike lucky by snatching a glimpse of her Toblerone honeycombed triangle . . .

23 comments:

Gorilla Bananas said...

This is clearly a commercial for men, the main point of interest being the "I can see bits of her boobies" dress. They will buy the perfume as a birthday present for the woman whose boobs they want to ogle. As for Beverly, I'd think she'd be too easy a conquest for the Milk Tray man. The bald wrestler in the St Bruno ad would be a more interesting suitor.

scarlet-blue said...

With the amount she's drunk I think she'd be an easy conquest for anyone . . . even the St Bruno dog . . .
Sx

BEAST said...

The thing that bothers me about this ad is that the woman looks so painfully thin . have they had to put that metal support around her waist incase she snaps ?.
The Beast prefers a bit more meat on his amorata

Mrs Pouncer said...

First of all, it's Beverley (extra e), and who the fuck is Demos Roussos? Demis Roussos was the great kaftan'd Greek with the unrelenting yingyong voice, but Demos Roussos must be some sort of Hellenic thinktank (non-partisan, of course). The featured tits are almost nonexistent, and the scent itself stinks like Portsmouth on pay-night (I have tried it in House of Fraser).
A Rigby & Peller quarter cup and lashings of Lolita Lempicka have always opened doors for me.
I am in a mood.

scarlet-blue said...

Yes Beast, Beverly needs to eat more of the chocolates people keep bringing her and not drink so much of the perfume.

Mrs P, I am quite hurt. Knowing that you are theatrical I put in the theatrical references especially for you. I thought Demoss Roussos would have been right up your street . . . ?
How about a dab of 'Panache', a mug of Asti and a Walnut Whip?

Sx

scarlet-blue said...

Bugger . . . Demis . . .

Kate Lord Brown said...

Now that, Scarlet is my idea of elevenses - you're always welcome for a mug of Asti in the Meon Valley (a macaroon would go down well round now too, I'll ring the bell for Mrs Overall). Ah, Lentheric's finest - this Lady is a Tramp.

scarlet-blue said...

Blimey Kate - 'Tramp', I remember that! My favourite was 'Just Musk' and of course 'Panache' . . . all much nicer than 'Charlie' . . . Mrs P probably preferred 'Tweed' . . .

Right, you supply the Asti . . . and I'll be over with the whips . . .
Sx

Glamourpuss said...

But it still smells like every other mass-produced, 'designer' perfume on the market...

Give me anything by Lentherique (sp?) any day.

Puss

Glamourpuss said...

Oh, and you're right; there's something about the way those models dance that reminds one of Alison Steadman's finest performance.

Puss

scarlet-blue said...

Thank-you Puss, for seeing Alison!
I'm sure Alison would have 'Panache' dabbed behind her ears . . .
Sx

john prescott said...

It's about time this blog got a Lynchin'

Kevin Musgrove said...

Of course the girl's drunk, she's just polished off a bottle of Gucci perfume!

It's a long time since I was a drunk but I don't remember perfume making the sick smell any nicer afterwards.

savannah said...

funny thing, sugar, all i see is the amount of editing that commercial took to produce and of course, the total cost of the entire thing and how those costs are passed on to the consumers who fall for that bunk! but then, what do i know? except that my kid gets his 3 figure daily rate for his camera work no matter what the product is. xoxo

(had to drop by, your comments on other sites have been fun to read!)

scarlet-blue said...

Thank you Savannah! Perhaps you can advise me on what to do with this John Prescott bloke . . . he likes his food, I think.

Kevin, did you used to drink perfume as well? I used to use it to fill my zippo lighter. It wasn't a good substitute.

John, here's the menu . . . what would you like? Chicken I presume . . . sorry, I mean chicken pie . . .

Sx

:: Wendy :: said...

The 'Rebel' advert used the David Bowie song... the perfume was not improved by the advert. And some overly feminised skinny woman with long hair, legs, and a red dress prancing about.

Probably smelt like Mrs. P's armpits after a session with Dr. Maroon. Yuck.

Mrs Pouncer said...

Well, Wendy, this is nice talk from someone I considered to be a friend. After a session with Dr Maroon, I carry the odour of sanctity about me.

PI said...

I bumped into Demis once in Greece. He had very piercing eyes and I became all unnecessary. Nice frock!

Mrs Pouncer said...

Sorry Scarletina, but BTW Wendy, am I blacklisted? I can't comment at your place at the moment.

mutleythedog said...

I was always inspired by Hai Karate!!

scarlet-blue said...
This comment has been removed by the author.
scarlet-blue said...

Wendy!!! . . . I wish I'd said that . . .

Hello Pi, I think Demis was reponsible for selling a thousand frocks and tent dresses. Comfy though.

Well Mutley, I think Gucci are missing a trick by not marketing perfume at our canine friends. Dogs need perfume too.

Mrs P . . . I'm sure you are always fragrant . . . and possibly you 'glow' rather than sweat. And Gin is odourless isn't it?

Sx

:: Wendy :: said...

Mrs. P. you are not blacklisted from the endy House. I cannot find why you can't post.

Ah yes, the odour of sanctity, as worn by the Pope, probably in a red dress, with long legs and attitude. (Wendy-ism: public insults are a sincere expression of affection.)

W