I don’t like vacuuming and anything that’s going to make it quicker and less of a chore is alright by me, so I was interested to see what the new Dyson vacuum cleaner had to offer now that the nice Mr Dyson has corrected the obvious design flaw. Apparently the new Dyson has been fitted with a big ball for easy handling; where previously it could only go backwards and forwards, straight up and down, thumping against the walls and getting nowhere fast, it can now be easily manoeuvred into any tight little nook or cranny. Sounds like a godsend.
According to Jennifer Whitehead at Brand Republic, the Dyson company are: ‘banking on research that the new ball design will make men 45% more likely to do the housework, a fact that, in turn, will make women want to buy the cleaner’. I’m confused because the Dyson ad blatantly only shows women using the vacuum. Maybe they realised the dubious quality of their research. Perhaps we women, when viewing the ad, are supposed to chuckle to ourselves in the knowledge that the obvious design flaw is that men are incapable of using a vacuum cleaner. But men are incapable of using a vacuum cleaner. Without supervision, a man may start innocently enough by vacuuming the carpets and the kitchen worktop, but inevitably he will discover the delights to be had from the wide range of assorted vacuum accessories and not before too long he will be sucking up spilt drinks with the mini turbine head, grooming the cat with the soft dusting brush, removing earwax with the ‘up-top’ tool and sticking the long hosed flexi-crevice nozzle down his trousers . . . .