This is Marks and Spencer trying to go down market in an effort to entice credit crunched consumers back into their food halls. I think they're shooting themselves in the foot - especially by asking Piers Morgan to do the voice over; like he's popular. When I first heard this advert I wasn't looking at the screen, so I thought it was an ad for Morrisons - what with Piers waxing lyrical about his wants and must haves: "I want my steak hot, red and raw and slapped across a sizzling griddle." He rasps - okay he doesn't quite say that, but I wish he would. Oh come on Marks and Sparks, what are you playing at? Where's the orgasmic fizz and the warm chocolate sauce being drizzled over steaming chocolate pudding (800 calories a shot). You're losing your appeal; too little S&M is making you look like Lidl . . . .
Anyhow, this is how it should be . . .