Thursday, 23 July 2009

Play Away

I've been searching for the new UK Always ad. But I can't find it. Last year's ad featured bumper cars; this year's ad features pinball to demonstrate that whilst wearing an Always pad you can still play in your knickers. Sigh. I know the marketing bods at Always are just trying to be creative with a 'delicate' subject, but really... all a pad needs to do is pass the tight white Jeans test and prevent unsightly mishaps on cream upholstery. That's it. Now does the following ad capture this message?



No, it doesn't, it says: Wear an Always pad for the ride of your life....

53 comments:

fairyhedgehog said...

It's trying to interest you in a new sport: pad racing.

Chairman Bill said...

Roll on the 'pause, eh? Next year, is it?

Morton Shadow said...

I got all excited there when I saw the title of this post. There was I was expecting a eulogy to the great Mister Brian Cant ahnd his exhortations to "P.L.A.Y. Play away play play away play away play away..." etc.

Oh well, I shall just have to content myself with the thought of Carole Chell wearing a pair of tight white jeans...(and an Always pad, obviously!)

;?

xxx
Mort

p.s. w.v. debophel: Obscure Miles Davis LP?

p.p.s.: doesn't Chairman Bill look like Tom Verlaine?!

zIggI said...

thank goodness you gave us the translation otherwise I'd have had no idea and booked a holiday in Euro Disney.

Scarlet-Blue said...

Fairyhedgehog: Pads with 'go faster' wings?

Mr Chairman: *Screams hysterically and starts throwing china at Mr Chairman*

Mr Morton: I used to like Play Away. I feel as though I have bismirched its good name.

ZIggI: Always Theme Parks.. it could catch on....?

Sx

writtenwyrdd said...

"the ride of your life?" Oh lordy.

I can't see the video at the moment so I'll have to check it out later. But making sexual innuendo about sanitary products is such a turn off on the product itself for me; I don't see these things as sexy any more than I would toilet paper!

MJ said...

My emotions are roller-coaster ride enough as it is at "that time of the month."

No matter what language you're speaking, I have never had a happy period.

Advertising bastards.

PI said...

I promised my grandmother I would never talk about things like this with boys and I see there are boys around.
MJ that's why we dubbed it the curse.
Sorry Gran.

Dave said...

I couldn't possibly comment.

KAZ said...

A valid point Scarlet.
But most women should make sure their arse passes the tight white Jeans test first.

Crabbers said...

Alors là ! Je suis sur le cul !!! Plutôt que de dire des sottises ;) comme au poste précédent , je passe mon tour et je donne ma langue au chat !

mapstew said...

In Chez Map there lives Herself, three daughters and Moi.
As per Dave, I couldn't possibly comment!
xxx

Kerrie said...

Maybe this is what my sanitary products get up to while i'm asleep. Looks like they have a better time than I do each month.

Sarah said...

Love Kaz's comment...how true!

not sure why they need to advertise anyway, if you use them you know you do, if you don't, you don't!

xl said...

[remains on the bench for this one]

Liam said...

I think this post is a little out of my league

Rog said...

I don't feel qualified to comment ....Jonathan Cohen was good on the piano wasn't he?

CyberPete said...

You'd think all things said in Spanish would be sexy. But no.

Scarlet-Blue said...

Hang on... I think I've upset Crabbers... I'm trying to figure out what you've said Mr Crabbers...
This might take a while...
Attends... Je crois que j'ai rompu Crabbers ... J'essaie de comprendre ce que vous avez dit M. Crabiers...
Cela peut prendre un certain temps...
Sx

Eryl Shields said...

My pads go skiing and then come home and goad me about what a good time they had without me.

Scarlet-Blue said...

Writtenwyrd: Erm... I think it was me casting aspersions..

MJ: I am beginning to feel rather anxious myself...

Pat: I think the boys are averting their eyes and are wishing they hadn't turned up here.

Dave: It's about padded car seat covers. Or knee pads...?

Kaz: Good point. I've never bothered trying!

Crabbers: See above!

Mr Maps: I feel for you!

Kerrie: Have you seen the latest UK ad... it's just plain wrong - a pinball machine in a pad. Odd... well unless there's been an accident with some love balls...

Sarah: Too true! But I suppose they want to jump on the band wagon... or roller coaster...

Mr XL: Okay, I'll just tickle your ears.

Liam: Hello and Welcome!
But it was still very nice of you to comment.

Rog: I will hang my head in shame and fins a nice Play Away sketch - possibly one with Jeremy Irons... okay? See... I am remorseful.

Pete: I think the Spanish adds a little mystery to the performance.

Sx

Scarlet-Blue said...

Eryl: Mine get self-absorbed. And introspective.. they feel like they missed out on the opportunity of becoming a duvet cover.
Sx

Ginro said...

Always Pinball

Scarlet-Blue said...

Ginro: Thank you Ginro!!! I'm right, it's plain wrong isn't it?????
Where've you been, btw, are you back?
Sx

Sue said...

I really doubt that pad could get me off.

But who knows?

Lulu LaBonne said...

EEuuOOOh - just watched the pinball one - as with the car, the people who make the ads don't really understand what the product is for - do you think they might be men?

eroswings said...

Wheeeeeeeee!!!!! I luv rollercoasters! Where can I get a ticket to this ride?

Kevin Musgrove said...

Stick-on wings and ball-bearings?

I think I need to hang onto my illusions!

Leah said...

Yes, as you say, just plain old wrong. But I think the pad looked cheerful on it's ride, don't you?

CyberPete said...

Absolutely!

I took Spanish for two years and the only thing I understood was tambien.

Ginro said...

I haven't had Internet access for six months, apart from odd forays via public access machines which are heavily censored and wouldn't even let me visit blogger sites. But I'm back once again and hopefully will be around for a while, lol.

Scarlet-Blue said...

Sue: Hello and Welcome! I think after the ads that these pads might prove a disappointment.

Lulu: I think it's probably a difficult product to flog...
8 out of 10 cats reported no leaks?

Mr Swings: So you want a ticket to Happy Always Land? It can get a bit sticky.

Kev: I like the ads where the voice over says: Does exactly what it says on the tin.
I don't want extra ball-bearings thrown in.

Leah: It probably won't look so cheerful once the ride is over!

Pete: You'd have thought they would have used a red rag and a bull.

Ginro: Apologies! Can I have your link... I seem to have lost it in a Spring clean. I could never get you onto my blogrol.

Sx

Ginro said...

I'd give you a link if I could, lol, but I am still trying to decide whether to write a page again or not. At the moment I just flit about reading what everyone else has to say.

CyberPete said...

It would be straight to the point

Crabbers said...

Hé ! Hé !

Then there! I am on the bottom "Backside ,buttock ,posterior,séant" ( Be very surprised )!!! Rather than to say absurdities ;) (As to the preceding post)... I pass my turn and I give my language to the cat !

Parabole Scarlet ( Be on buttocks )

"Je passe mon tour et je donne ma langue au chat !" Formerly, This expression had a devaluing sense then meant more not to want to seek the answer to a question. Gradually, the expression changed, indeed at that period, the cat was regarded as a guard of secrecies. Its word would be thus of considerable value, and it could be a question in “giving its language to the cat”, to lend the word to him so that he gives us the response to a riddle.

Une autre expression : " les anglais débarquent" Elle ne date pas de juin 1944, mais de bien avant !Rappelez-vous ! En 1815, alors que Bonaparte a pris une dernière pâtée à Waterloo, les Anglais débarquent en France et vont l'occuper jusqu'en 1820.
A cette époque, ils étaient habillés d'uniformes rouges.(Le lien entre ce flot d'Anglais rouges envahissant et le flux rouge du sang dès 1820 ).

Mais appelons un chat un chat ;"ragnagna" ne voeux pas dire le beaujolais nouveau est arrivé ...ou " Avoir ses ours","Ecraser des tomates","Jouer à cache-tampon","Repeindre sa grille au minium" Non !! Non !! Non !!

Selon l'avis qu'avait Pline l'Ancien : une femme menstruée ,les règles coulant, si la femme fait nue le tour d'un champ de blé, on voit tomber les chenilles, les vers, les scarabées, et les autres insectes nuisibles...Cependant il est encore certain que les abeilles désertent leur ruche touchée par une femme en cet état; que les lins noircissent dans la chaudière; que le fil du rasoir s'émousse dans la main du barbier; que les vases de cuivre touchés contractent une odeur fétide et se rouillent...J'en passe...


To be having the painters in ,To have the curse,To be on the rag...Avoir ses règles !

Jimmy Bastard said...

Holy mother of god... no comment!

Scarlet-Blue said...

Ginro: Go on to Blogger and have a mess around there... then at least I can find you on my blogrol!

Pete: Nobody need get horny.

Crabbers: I shall stay fully clothed within my home and never agin venture naked into a field of wheat!
And as for the cat.... it does well to hold its tongue.
[Crikey, I thought you were talking about having a chat!]

Je vais rester tout habillé dans ma maison et de ne jamais s'aventurer Agin nu dans un champ de blé!
Et comme pour le chat .... il fait bien de tenir sa langue.
[Crikey, je pensais que vous parliez d'un chat!]

Mr Jimmy: I wish I was as wise as you!

Sx

Scarlet-Blue said...

Spelling mistake in translation! Apologies, Crabbers!

Je vais rester tout habillé dans ma maison et ne plus jamais s'aventurer nu dans un champ de blé!
Et comme pour le chat .... il fait bien de tenir sa langue.
[Crikey, je pensais que vous parliez d'un chat!].

Christ knows what I said in the first one...

Sx

Ginro said...

I'm quite fluent in French too.

J'ai été sur un wagon rouge peint sur le ciel automne. Un jour, il a été
pluie et soleil dans le barbecue.

But not the language.

Ginro said...

And will Wordpress do?

Oh Bugger

Crabbers said...

Mr Jimmy: Sorry to have abused!

Scarlet : "I shall stay fully clothed within my home and never agin venture naked into a field of wheat !" Damage for the lark of fields !

Alors là, Ginro , les anglais sont le meilleur public du monde ,à grands cris j'applaudis des deux mains !



Scarlet : Je me suis immiscé dans un domaine où d'ordinaire l'homme est totalement ignorant !
Alors , comme pour me justifier ! Il vaut mieux être chassé d'entre les hommes que d'être détesté des femmes ! :
J'ai , trois sœurs , une concubine (légale !), deux filles, trois petites-filles, une belle Maman , neuf belle sœurs ! Onze nièces...
Les réunions de famille sont sur le thème "Matriarcal", et ,toutes discussions ne sont pas masculine ,les hommes sont minoritaires !!
Heureux !!! Je suis heureux comme un poisson dans l'eau :)

Madame DeFarge said...

Does this mean that you have to hold you hands in the air, make stupid gurning faces and say 'wheeee'? Because that's how I feel every month.

Scarlet-Blue said...

Ginro:I was on a red wagon painted on the sky fall. One day he was
rain and sun in the barbecue.


Indeed!!!

Crabbers:I interfered in an area where the ordinary man is completely ignorant!
So as to justify me! It is better to be driven from among men than to be hated women! :
I have three sisters, a concubine (legal!), Two daughters, three granddaughters, a great Mom, nine beautiful sisters! Eleven nieces ...
Family gatherings are on "matriarchal," and all discussions are not men, men are a minority!
Happy! I'm happy as a fish in water:)


Sonne comme votre famille pourrait garder "Always" dans les affaires de quelques décennies à venir!

I'm glad we've cleared that up. No pun intended.
Je suis heureux que nous avons autorisé que jusqu'à. Pas de mauvais jeu de mots.

Ginro: Oh Bugger! Isn't working for me! Apparently I need a password.

Madame D: Ahhhh! So that's what this advert is referring to!
Do you know any French? I didn't even do French 'O' level and I'm not at all fluent. Plus I feel like I have a bug coming on... let's hope it's just a bug. I do not feel good this evening.

Sx

Emerson Marks said...

Maybe the ad geezers ought to change tact. Get an ad directed by the bloke who did 'Kes' or Ken Loach, or someone quite depressing. Letitia Dean could be in it.

Scarlet-Blue said...

Mr Marks: Sounds like a plan! Though I fancy a black 'n white Ingmar Bergman version. They wouldn't ever have to worry about blue ink again.
I have Whine Flu, btw.
I feel really rough. Just thought I'd mention it.
Sx

Ginro said...

I forgot to change the settings, lol. Not private any more now though. Or at least it shouldn't be.

rhinestonecatboy said...

Ms Blue, I never had you down as the kind of woman who wore tight white Jeans. I thought they were the soul preserve of Bacardi breezer slurping Essex Girls and him out of Razorlight.

Surely VPL must be a horrendous problem?

Scarlet-Blue said...

Ginro: I shall have another go!

Master Catboy: Thongs!!!
Yes you can buy pads that fit thongs.
Sx

Kevin Musgrove said...

Judging by the state of things on our public transport there is a calamitous shortage of bodies that can fit things.

Kevin Musgrove said...

or even thongs...

Scarlet-Blue said...

Kev: I dread to think!
I have seen some terrible mishaps on trains.
Sx

rhinestonecatboy said...

Ah thank you. You have entertained and informed me, much like the BBC used to.

Scarlet-Blue said...

Master Catboy: I like to provide a comprehensive service.
Sx