Tuesday, 2 February 2010
Here Comes That Advert Again
There is no easy way of saying this... but I am sick to my back teeth of hearing Here Come The Girls, the tune that has accompanied every Boots advert for the last two or three years. Listen up Boots: I'm sick of it! Enough with your coming! Change your tune and your marketing strategy. Have you not noticed that half the population are men and that your stores do sell shaving equipment and other daily essentials that men may well be interested in... such us photo frames; loose leaf files; batteries; deodorant and bifocals...[what do I know?]... it's about time that the girls had a rest; let them go on holiday; let them wear comfy shoes; let them have a cosmetic free day; let them have frizzy hair; let them sit back in a comfy chair; let them formulate a manifesto for world peace, and let the boys come for a change.
*Apologies to non-UK people who might not know what I'm banging on about.